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Customer Intelligence

Redefine Your Business

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Notes

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    Laura N. Van der Laan, Denise T. D. De Ridder, Max A. Viergever, Paul A. M. Smeets, (2012) “Appearance Matters: Neural Correlates of Food Choice and Packaging Aesthetics,” PLoS ONE 7(7):e41738. doi:10.1371/journal.pone.0041738.

  2. 2.

    Simone Kühn and Jürgen Gallinat, (2013) “Does Taste Matter? How Anticipation of Cola Brands Influences Gustatory Processing in the Brain,” PLoS ONE 8(4):e61569.doi:10.1371/journal.pone.0061569.

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    Jeffrey Stevens, “Intertemporal Choice,” Encyclopedia of Animal Behavior, edited by Michael D. Breed and Janice Moore. Amsterdam: Elsevier B.V., 2010, vol. 2, pp. 203-208, http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1519&context=psychfacpub.

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    Garret O’ Connell, Anastasia Christakou, Anthony T. Haffey, Bhismadev Chakrabarti, (2013) “The Role of Empathy in Choosing Rewards from Another’s Perspective.” Front. Hum. Neurosci. 7:174, doi: 10.3389/fnhum.2013.00174.

  5. 5.

    Melissa A. Z. Knoll, (2010) “The Role of Behavioral Economics and Behavioral Decision Making in Americans’ Retirement Savings Decisions,” Social Security Bulletin, vol. 70, no. 4, www.ssa.gov/policy/docs/ssb/v70n4/v70n4p1.html .

  6. 6.

    Janet Wood, personal communication, recorded telephone interview with the author, December 18, 2013.

  7. 7.

    Daria J. Kuss and Mark D. Griffiths, (2011) “Online Social Networking and Addiction—A Review of the Psychological Literature.” Int J Environ Res Public Health 8(9):3528–3552, www.ncbi.nlm.nih.gov/pmc/articles/PMC3194102/ .

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    Coco Krumme, Manuel Cebrian, Galen Pickard, Sandy Pentland (2012) “Quantifying Social Influence in an Online Cultural Market,” PLoS ONE 7(5):e33785, doi:10.1371/journal.pone.0033785.

  9. 9.

    Stephanie Clifford and Quentin Hardy, “Attention, Shoppers: Store Is Tracking Your Cell.” The New York Times, p. A1, July 14, 2013, www.nytimes.com/2013/07/15/business/attention-shopper-stores-are-tracking-your-cell.html .

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© 2014 Valeh Nazemoff

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Nazemoff, V. (2014). Customer Intelligence. In: The Four Intelligences of the Business Mind. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-6164-3_3

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