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Marketing

The Enormous Black Hole
  • Linda M. Orr
  • Dave J. Orr
Chapter

Abstract

I know half the money I spend on advertising is wasted; the problem is, I don’t know what half.

Keywords

Market Research Marketing Activity Business Intelligence Brand Loyalty Product Development Process 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Linda M. Orr 2014

Authors and Affiliations

  • Linda M. Orr
    • 1
  • Dave J. Orr
    • 1
  1. 1.OHUS

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