Agile Strategy

  • Rick Freedman


The assumptions behind traditional strategic planning, that the past was predictive, that markets were stable, that competitive differentiation was lasting, that enterprises could conceal their “secret sauce” and profit on it indefinitely—all of these core strategic ideas are now obsolete.


Strategic Planning Harvard Business Review Scenario Planning Brand Extension Strategic Thinking 
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Copyright information

© Rick Freedman 2016

Authors and Affiliations

  • Rick Freedman
    • 1
  1. 1.LenexaUSA

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