Being Agile pp 69-77 | Cite as

Motivations for Moving to an Agile Culture

  • Mario E. Moreira


When moving to something as all-encompassing as Agile, it is important to state clearly the objectives and equally important to explain the motivations behind the need to change. This is one aspect of conditioning the environment toward Agile. Stating the objectives helps folks understand what you are intending to do, and explaining the motivations brings clarity to why you are trying to achieve those objectives.


Employee Engagement Customer Engagement Walk Away Agile Software Development Real Commitment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Mario E. Moreira 2013

Authors and Affiliations

  • Mario E. Moreira
    • 1
  1. 1.MAUSA

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