Advertisement

Exporting pp 67-81 | Cite as

Online Fundamentals

Building a Web Site and Blog
  • Laurel J. Delaney
Chapter

Abstract

Many people believe that the best way to find customers is to look for them. That’s a mistake. In the digital age, customers from around the world should find you. And they can, provided you create a sustainable positive online presence. The secret to billions of customers finding you is to build a world stage comprising of a Web site and a blog. These tools define who you are as a brand and shape what is yet to come for your export business. I will discuss how to market your business later on, in  Chapter 10, but understand this: not having a Web site and a companion blog is like keeping your door shuttered to the world. Think I’m wrong? Take a look.

Keywords

Cloud Computing Cascade Style Sheet World Stage Thought Leader Search Engine Optimization 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Laurel J. Delaney 2013

Authors and Affiliations

  • Laurel J. Delaney
    • 1
  1. 1.ILUS

Personalised recommendations