Exporting pp 67-81 | Cite as

Online Fundamentals

Building a Web Site and Blog
  • Laurel J. Delaney


Many people believe that the best way to find customers is to look for them. That’s a mistake. In the digital age, customers from around the world should find you. And they can, provided you create a sustainable positive online presence. The secret to billions of customers finding you is to build a world stage comprising of a Web site and a blog. These tools define who you are as a brand and shape what is yet to come for your export business. I will discuss how to market your business later on, in  Chapter 10, but understand this: not having a Web site and a companion blog is like keeping your door shuttered to the world. Think I’m wrong? Take a look.


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Copyright information

© Laurel J. Delaney 2013

Authors and Affiliations

  • Laurel J. Delaney
    • 1
  1. 1.ILUS

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