Exporting pp 209-219 | Cite as

Preparing and Adapting Your Product for the Export Marketplace

  • Laurel J. Delaney


Many business owners believe it is only packaging that has to be adapted in the overseas marketplace. That’s a mistake. Adapting your product to meet the needs of an overseas market is a considerable undertaking and will likely require a substantial investment of time and money.


Foreign Market Chinese Market Brand Extension Chinese Consumer Overseas Market 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Laurel J. Delaney 2013

Authors and Affiliations

  • Laurel J. Delaney
    • 1
  1. 1.ILUS

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