ASPToday

Abstract

Since February 1999, ASPToday (http://www.ASPToday.com/) from Wrox Press has been publishing a new article every working day. The site’s audience is composed of professional programmers working with Microsoft’s web development technologies, including ASP versions 2, 3, and ASP.NET, SQL Server, Visual Basic, and, most recently, C#.

Ben joined Wrox Press in Birmingham, UK, as an analyst in Summer 2000, and has spent a large proportion of his time working with the ‘Direct’ team, the owners of Wrox’s customer facing web sites, including Wrox.com, Wroxbase (books online), and its Journal sites. Much of his work has involved aiding business decisions based on his analysis of customer online activity and purchasing patterns, supporting and influencing editorial decisions and generally circulating standard (and occasionally non-standard!) web analysis to the business.

In June 2002, Ben took over business responsibility for Wrox’s daily journal web site ASPToday and its sister site C#Today. In this role he is continuing to use web analytics to influence marketing strategies and editorial direction in conjunction with the site editors, with the goals of raising the profile of the sites, increasing subscription levels, and improving customer retention. These goals are achieved by looking to ensure the content and services provided best suit the customers’ needs as professional programmers. Ben can be contacted at ben@asptoday.com.