eBay, as you probably know, is an online marketplace where millions of people from around the world come together to buy and sell goods from one another. Sellers list items for sale either in an auction-style format, in which the item goes to the highest bidder after a preset period of time (usually seven days), or in a fixed-price format in which the first buyer who is willing to pay a specified price “wins” the item. In the auction-style format, eBay sends e-mail to bidders who have been outbid, giving them the opportunity to increase their bids before the auction ends. Once a winner has been determined, eBay sends notices to the seller and the winning bidder, notifying them of the results, and instructing them on the next steps to complete the transaction. The buyer sends payment to the seller, the seller ships the item directly to the buyer, and finally, the seller and buyer post either positive or negative feedback comments in a public forum for others to see.
KeywordsMarketing Shoe Folk J2EE
Unable to display preview. Download preview PDF.