Analytics Techniques

  • Peter Fletcher


We want to know who is coming to our web site, whether they have been here before, where they came from, what they are looking at, what route they take through the site, how long they spend on each page, and why they leave. Which, if any, of these objectives are possible?


User Agent Unique User Code Report Audit Figure Back Button 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Apress 2002

Authors and Affiliations

  • Peter Fletcher

There are no affiliations available

Personalised recommendations