• Frank Pappas


In the earliest stages of the commercial development of the Internet, companies rushed online, moving large segments of their marketing operations to the digital stage. This was a good way of reaching customers, as they could access a much larger audience with smaller capital investments, and enjoyed more flexibility than in broadcast or print channels. Soon e-commerce began to flourish, showering companies with even greater returns. Since public web sites were having such a positive impact on the corporate balance sheet, businesses decided to search for other ways to benefit from the lessons and technologies from their early Internet initiatives.


Supply Chain Usability Expert Public Internet Site External Traffic Incremental Revenue 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Apress 2003

Authors and Affiliations

  • Frank Pappas

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