In the earliest stages of the commercial development of the Internet, companies rushed online, moving large segments of their marketing operations to the digital stage. This was a good way of reaching customers, as they could access a much larger audience with smaller capital investments, and enjoyed more flexibility than in broadcast or print channels. Soon e-commerce began to flourish, showering companies with even greater returns. Since public web sites were having such a positive impact on the corporate balance sheet, businesses decided to search for other ways to benefit from the lessons and technologies from their early Internet initiatives.
KeywordsSupply Chain Usability Expert Public Internet Site External Traffic Incremental Revenue
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