Supporting Multilingual Web Sites
To compete in today's globalized marketplace for products and services, businesses need to ensure their web sites support multiple languages. The majority of the Internet's content is in English and as a result, it is also one of the most competitive languages to market in. There are other huge markets to be targeted that are much less saturated and provide more cost-effective marketing opportunities. Potential customers in different markets appreciate businesses that make the effort to provide them information about products and services in their native language. Many users become disengaged with sites that do not facilitate access through their local languages. A company's web site can demonstrate the company's maturity and show customers the company is capable of conducting business in multiple languages. The need for multilingual web sites is growing. More companies are making the investment to make their web sites multilingual, which has produced measurable improvements in company sales and customer satisfaction. In this chapter, we build our own multilingual sites using the Variations and Translation Services features in SharePoint 2013.