Getting the Word Out

  • Roy Sandberg
  • Mark Rollins


As a developer, you will find that is simply not enough to put your application out on Google Play and other app marketplaces and expect a whole bunch of downloads. Getting your application out is only the first step, and what is needed is a marketing plan that utilizes the appropriate promotional channels. This chapter discusses both the way to set up your marketing plan and the promotional channels you can pick from.


Press Release Media Contact Online Advertising Swot Analysis Marketing Plan 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Roy Sandberg 2013

Authors and Affiliations

  • Roy Sandberg
    • 1
  • Mark Rollins
    • 2
  1. 1.CAUSA
  2. 2.WAUS

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