Abstract
Throughout this book, I’ve emphasized the importance of doing research and testing to understand your brand, your target audience, and your community.
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© 2015 Lauren Perkins
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Perkins, L. (2015). Designing Community and Social Experiments. In: The Community Manager’s Playbook. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4996-2_9
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DOI: https://doi.org/10.1007/978-1-4302-4996-2_9
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-4995-5
Online ISBN: 978-1-4302-4996-2
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