Listening and Discovery

Build your Community Strategy with Insight from your Audience, Brand, and Category
  • Lauren Perkins


 Chapter 6 gave you a strong foundational knowledge of the ABCs assessment: Audience, Brand, and Category. By now, you know what each topic is, why it matters and how to apply that information to your specific business. That said, digital marketers are not magicians (although the good ones seem to be!), so you may be asking how you’re supposed to know what you really need to know for success with the ABCs.


Listening Study Community Management Brand Persona Customer Complaint Consumer Sentiment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Lauren Perkins 2015

Authors and Affiliations

  • Lauren Perkins
    • 1
  1. 1.NYUS

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