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Not All Communities Are Created Equal

An Insider’s Perspective
  • Lauren Perkins
Chapter

Abstract

The title community manager (CM) is almost a misnomer. Strong communities are not actually "managed" even though the role’s name suggests otherwise. Rather, they are empowered and enabled to act according to the best interest of the community while remaining true to the shared bond that brought them together. Semantics aside, defining the right role and hiring right person as community manager, will help engage your audience.

Keywords

Social Media Customer Service Community Manager Social Media Platform Touch Point 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Lauren Perkins 2015

Authors and Affiliations

  • Lauren Perkins
    • 1
  1. 1.NYUS

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