Finding, Reviving, and Recreating Lost Souls

  • David B. Zenoff


Recently, senior partners of a rapidly growing information security consulting firm decided to find and build on the soul of their firm as part of an intended renewal of its culture and strategy. The creation of the firm was the amalgamated result of a “roll up” of nine formerly independent partnerships in the same type of business that came together in the late 1990’s dot-com boom. Through 2011, the nine smaller firms had been permitted to continue working in their legacy professional practice groupings, to keep their existing clients, and to pursue new client relationships as they did in the days when they functioned as independent partnerships.


Small Group Discussion Transcendent Ideal Intended Renewal Client Relationship Share Story 
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Copyright information

© David B. Zenoff 2013

Authors and Affiliations

  • David B. Zenoff
    • 1
  1. 1.NYUS

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