Why Organizations Can Endure for Decades

  • David B. Zenoff


Why do the 11 organizations discussed throughout this book continue to have such strong souls a long time after they were founded? How have these organizations’ souls managed to transcend decades, transitions in leadership, and the strategic and managerial adaptations necessary to keep up with the demands of changing times? In this chapter, we will explore these questions and more.


Depression Dementia Marketing Argentina Haas 

Copyright information

© David B. Zenoff 2013

Authors and Affiliations

  • David B. Zenoff
    • 1
  1. 1.NYUS

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