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Step 3: Develop Products Customers Love

  • Steve Babitsky
  • James J. MangravitiJr.
Chapter

Abstract

New product development is an important part of any successful business, and the development process can be a lot of fun: you get to be creative. You get to try something new. If the product takes off, you make money. But new product development can also be fraught with danger. If you build something that no one ends up buying, you will have wasted much time and money. This chapter provides the painful but valuable lessons we have learned regarding new product development.

Keywords

Product Development Wall Street Journal Executive Summary Product Extension Expert Witness 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© James J. Mangraviti, Jr. 2013

Authors and Affiliations

  • Steve Babitsky
    • 1
  • James J. MangravitiJr.
    • 1
  1. 1.MAUS

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