Abstract
Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.
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Notes
- 1.
L. M. Orr, V. D. Bush, and D. W. Vorhies, “Leveraging Firm-level Marketing Capabilities with Marketing Employee Development,” Journal of Business Research 64(2011): 1074–81.
- 2.
Michael Porter, “What Is Strategy?” Harvard Business Review (November-December 1996): 61–75.
- 3.
Andrew R. Thomas and Timothy J. Wilkinson, The Distribution Trap: Keeping Your Innovations from Becoming Commodities (New York: Praeger, 2009).
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© 2013 Linda M. Orr
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Orr, L.M., Orr, D.J. (2013). ROI. In: When to Hire—or Not Hire—a Consultant. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4735-7_4
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DOI: https://doi.org/10.1007/978-1-4302-4735-7_4
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