Business Impact through Community

  • Margaret Brooks
  • J. J. Lovett
  • Sam Creek
Chapter

Abstract

Your online community is more than the sum of its parts. By engaging your customers in an evolving conversation about your products and their uses, you are involving them as a part of the product creation process and effectively making them partners in your business. The dynamic changes from broadcast and transactional to one that is relationship based. By listening and responding to customers, it becomes clear that the customers are your brand.

Keywords

Marketing Ethos Culmination 

Copyright information

© Margaret Brooks 2013

Authors and Affiliations

  • Margaret Brooks
    • 1
  • J. J. Lovett
    • 1
  • Sam Creek
    • 1
  1. 1.GAUS

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