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How to Develop a More Effective Sales Strategy

Never Underestimate the Difficulty of Developing and Managing a Successful Sales Strategy

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Plan to Turn Your Company Around in 90 Days

Abstract

This chapter’s objective is to help you develop a more effective sales strategy. For most midsize and small companies, generating sales is the biggest challenge the company faces. You can succeed with your sales efforts if you have hard-working, competent professionals who are somewhat assertive, not afraid of rejection, and are driven financially.

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© 2013 Jonathan H. Lack

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Lack, J.H. (2013). How to Develop a More Effective Sales Strategy. In: Plan to Turn Your Company Around in 90 Days. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4669-5_9

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