How to Understand Your Customers, Competitors, and Key Trends Better

Getting Realigned with the Market
  • Jonathan H. Lack
Chapter

Abstract

It is quite understandable that when an entrepreneur is in what appears to be an endless cycle of simultaneous cash flow problems and operations battles, it is easy to get out of touch with customers, with what competitors are doing, and with the various shifts in key industry trends. Nonetheless, it is critical that you get realigned with market realities before you make any kind of major sales and marketing push.

Keywords

Customer Base Marketing Effort Customer Segment Bell Curve Trade Show 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Jonathan H. Lack 2013

Authors and Affiliations

  • Jonathan H. Lack
    • 1
  1. 1.TXUS

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