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Evolution of Advertising Technology

  • John Percival

Abstract

Now that you have a strong understanding of the campaign process, it’s time to understand what the technologies and businesses are that drive us to where we are today. The industry, as discussed in the previous chapter, is constantly going through rapid changes, and as an HTML5 designer and developer, it’s important for you to understand all of this. Advances in technology, improvements in processes, and gains in overall efficiency appear with predictable regularity. With new browsers being developed, technical specifications being written, and new plug-ins being deployed at a dashing pace, there’s never a shortage of important aspects to consider.

Keywords

Online Advertising Cascade Style Sheet Document Object Model Rich Internet Application Mobile Ecosystem 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© John Percival 2013

Authors and Affiliations

  • John Percival

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