As you know, advertising on the Web has been through many changes, from static images to animated GIFs to rich media with Flash to present day HTML5. It’s fair to say this was fueled by the dawn of affordable, web-centric mobile devices and tablets—but what’s to come? What other platforms will take advantage of the new open web standard? This chapter will demonstrate the possibilities. HTML5 will eventually be everywhere a browser is: televisions, appliances, game consoles, vehicles, set-top boxes, outdoor displays, billboards, screens in elevators and even in the back of taxicabs—basically, every screen both indoors and out! Have you ever seen that movie Minority Report? Yeah, like that! Anywhere there’s a browser and network access you’ll see HTML5 and most certainly advertising.
KeywordsGame Console Advertising Industry Advertising Model Cable Company Television Browser
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