The Campaign Process

  • John Percival


Welcome to HTML5 advertising. The goal of this initial chapter is to get a complete, end-to-end view of the entire campaign process before we dig into the big stuff. Understanding the campaign process will provide insight into how everyone works together to get campaigns out the door on time. Furthermore, this book also aims to clarify where creative and development fit into the scheme. After breaking down the process into its vital parts and deconstructing them one by one, we’ll tie everything back together again to present you the big picture.


Campaign Process Cascade Style Sheet Creative Development Personal Identifiable Information Creative Agency 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© John Percival 2013

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  • John Percival

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