Advertising on Twitter and Other Networks

Making the Platforms Work Together
  • Tom Funk


While Facebook offers the dominant market share and greatest variety of ad units, the other social platforms have rolled out compelling opportunities you can’t afford to ignore. If you leverage multiple platforms for their unique strengths, you can build a comprehensive social media marketing plan that reaches the widest possible audience, with the fullest spectrum of media types. You’ll echo and reinforce your message across multiple social networks, and by dropping remarketing cookies, you’ll extend your reach 360 degrees.


Social Platform Social Annotation Display Advertising Business Listing Promote Video 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Tom Funk 2013

Authors and Affiliations

  • Tom Funk
    • 1
  1. 1.VTUS

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