Abstract
People log into their favorite social network for fun, relaxation, connection, and perhaps to consume news or information. They aren’t there for ads.
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Notes
- 1.
Shawn Hess, “BuddyMedia Gears Up for Asia-Pacific Social Media,” WebProNews/Business, June 12, 2012, www.webpronews.com/buddymedia-gears-up-for-asia-pacific-social-media-2012-06.
- 2.
Jason Goldberg, founder and CEO of Fab.com, “I’m Long on Facebook,” Aug. 24, 2012, www.betashop.com/post/30096841223/im-long-on-facebook .
- 3.
GO-Gulf.com, “Global Online Advertising Spending Statistics,” www.go-gulf.com/blog/online-ad-spending.
- 4.
comScore, “State of the U.S. Internet in Q1 2012,” June 14, 2012, www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/State_of_US_Internet_in_Q1_2012 .
- 5.
Barracuda Labs, “Fake Facebook Accounts, Fake Romney Followers: The Underground Economy of Social Networks,” Aug. 3, 2013, www.barracudanetworks.com/ns/news_and_events/?nid=575 .
- 6.
Steve Henn and Zoe Chace, “For $75, This Guy Will Sell You 1,000 Facebook ‘Likes,’” NPR, May 16, 2012, www.npr.org/blogs/money/2012/05/16/152736671/this-guy-will-sell-you-sell-you-1000-facebook-likes.
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© 2013 Tom Funk
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Funk, T. (2013). Advertising and Promotion. In: Advanced Social Media Marketing. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4408-0_4
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DOI: https://doi.org/10.1007/978-1-4302-4408-0_4
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