Best Practices

What Makes for a Winning Program
  • Tom Funk


Think of your social media effort as a business within a business. As you would with a start-up business or a major internal initiative, write a project charter and business plan for your social media program. This is important for the following reasons:


Social Media Online Community Personal Brand Customer Engagement Social Media Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Tom Funk 2013

Authors and Affiliations

  • Tom Funk
    • 1
  1. 1.VTUS

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