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Power Up Your Platform

Integrating Social into Your Website
  • Tom Funk
Chapter

Abstract

Most of my focus in this book has been on how to optimize your presence on Facebook, Twitter, YouTube, and other social networks. Building a thriving online community requires investment in your page and development of tabs, posts, videos, and more—a seemingly endless stream of content. All that activity pays off in leads, new customers, and increased customer loyalty. But it can be unsettling to invest so many content assets in a platform you don’t own or fully control.

Keywords

Friend Network Product Review Open Graph Social Expression Customer Engagement 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Tom Funk 2013

Authors and Affiliations

  • Tom Funk
    • 1
  1. 1.VTUS

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