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The Business Case

Understanding the Two ROIs of Social Media
  • Tom Funk
Chapter

Abstract

Social platforms like blogs, Twitter, and Facebook make it almost effortless for businesses like yours to compose and post content to a potential audience of millions. It’s faster and cheaper than large-scale publishing, promotion, or customer relations have ever been.

Keywords

Social Medium Customer Service Customer Relationship Management Brand Equity Social Media User 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Tom Funk 2013

Authors and Affiliations

  • Tom Funk
    • 1
  1. 1.VTUS

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