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Identifying Target Users

  • Christian Kraft

Abstract

For all of the innovation methods described in this book, it is essential to identify the end-user needs, which for simplicity I will call user needs. However, before you can find out the user needs, you will need to identify and define who your target users are.

Keywords

Mobile Phone Disposable Income Target User Mature Market Predefined Group 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Christian Kraft 2012

Authors and Affiliations

  • Christian Kraft

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