Creating Positive Surprises: The Wow Factor

  • Christian Kraft


Many productsproducts in this world are boring. They do what you expect them to do, but they never bring a smile to your face or make you laugh. As stated earlier, I compare product user experiences with the experience you get when you meet a person. If you go to a new dentist, you may be satisfied if he does the job of checking and fixing your teeth, but that won’t necessarily make you want to come back to him again. Wouldn’t it be great if he also tried to make you calm down by telling a joke, or by putting a nice painting in the waiting area? Wouldn’t it be great if you actually liked the person behind the drill?


Mobile Phone Mobile Device User Experience Target User Core Task 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Christian Kraft 2012

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  • Christian Kraft

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