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Losing Money on Sales

Put Sales Leverage to Work for You
  • David Feinleib

Abstract

Companies live or die on whether users invest with their time and customers invest with their wallets. We’ve all seen companies that spend more on every sale than they make. Their refrain, as the old joke goes, is, “We’ll make it up in volume!”

Keywords

Customer Lifetime Value Leaky Bucket Customer Lifetime Online Marketing Sales Model 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© David Feinleib 2012

Authors and Affiliations

  • David Feinleib

There are no affiliations available

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