Overview of UX/Branding Process

  • Erik Swenson


In this chapter you learn about the overall strategy for defining and building a SharePoint site from a user experience (UX) perspective. By its very nature, user experience is subjective since it refers to how a person feels about and reacts to an application or portal when they use it. User experience includes the user’s perception of ease of use and efficiency, and captures users’ overall thoughts about the site. This chapter covers four main phases—Discovery, Definition, Design, and Development—which include the process of gathering both system and business requirements, the benefits of creating and defining wireframes, the definition of visual design compositions, and the tools you use to build the design. Within this branding process you or others will be assigned to specific roles that help contribute to the ultimate user experience. Since many projects are scoped differently, you can use the following process as a guide. Some elements or definitions might be very valuable for one project but not as important for other projects. It is up to you and your team to decide which of these exercises add value to your project and whether or not you have the time or budget to include them.


Development Team Information Architect Discovery Phase Visual Design Content Type 


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© Erik Swenson 2011

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  • Erik Swenson

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