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The Display Network

  • Bart Weller
  • Lori Calcott

Abstract

We first introduced the Google Display Network (GDN) in Chapter 1 when we outlined the Google Network. AdWords provides the ability to advertise on the Display Network, but ads on this network reach a different audience and the network’s inner workings are very different from those of the Search Network. Because of these considerations, we have focused on the Search Network up to this point. This chapter covers the Display Network.

Keywords

Shopping Cart Contextual Target Automatic Placement Placement Tool Interest Category 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Bart Weller and Lori Calcott 2012

Authors and Affiliations

  • Bart Weller
  • Lori Calcott

There are no affiliations available

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