Abstract
In the last chapter, we introduced you to the world of AdWords and suggested some rules for playing the game. In this chapter, we will discuss how AdWords can work as an effective marketing tool. We will also discuss the importance of goals to measure the success of your AdWords marketing efforts. AdWords campaigns require continuous improvement (to adopt the phrase of W. Edwards Deming1), but improvement requires the ability to track results and gauge success.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Rights and permissions
Copyright information
© 2012 Bart Weller and Lori Calcott
About this chapter
Cite this chapter
Weller, B., Calcott, L. (2012). Marketing with AdWords. In: The Definitive Guide to Google AdWords. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-4015-0_3
Download citation
DOI: https://doi.org/10.1007/978-1-4302-4015-0_3
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-4014-3
Online ISBN: 978-1-4302-4015-0
eBook Packages: Business and EconomicsBusiness and Management (R0)Apress Access Books