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Marketing with AdWords

  • Bart Weller
  • Lori Calcott

Abstract

In the last chapter, we introduced you to the world of AdWords and suggested some rules for playing the game. In this chapter, we will discuss how AdWords can work as an effective marketing tool. We will also discuss the importance of goals to measure the success of your AdWords marketing efforts. AdWords campaigns require continuous improvement (to adopt the phrase of W. Edwards Deming1), but improvement requires the ability to track results and gauge success.

Keywords

Content Management System Zero Moment Goal Type Tracking Code Sales Process 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Bart Weller and Lori Calcott 2012

Authors and Affiliations

  • Bart Weller
  • Lori Calcott

There are no affiliations available

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