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Testing with Website Optimizer

  • Bart Weller
  • Lori Calcott

Abstract

In this chapter, we will talk about one of Google’s premium AdWords tools: the Google Website Optimizer (GWO). It’s used to set up and manage tests of the performance of your landing pages, as well as to manage and view the data resulting from these tests. GWO offers two kinds of tests: A/B tests (sometimes called split tests or bucket tests), and multivariate tests. The ultimate goal of testing your landing pages is, of course, to improve your conversion rates, and the Website Optimizer tool can help you do this.

Keywords

Conversion Rate Multivariate Test Test Combination Page View Radio Button 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Bart Weller and Lori Calcott 2012

Authors and Affiliations

  • Bart Weller
  • Lori Calcott

There are no affiliations available

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