Abstract
As we approach the end of this book, we want to add some further value and thought around your strategy for winning more business. In this chapter, we consider in more depth a subject we have mentioned in various scenarios throughout the book:
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The importance of considering your customer types
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How they prefer to be sold to
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What else should you consider in selling to them
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Matching technology to industries
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© 2012 Jonathan London and Martin Lucas
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London, J., Lucas, M. (2012). Selling to X. In: Using Technology to Sell. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3934-5_9
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DOI: https://doi.org/10.1007/978-1-4302-3934-5_9
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3933-8
Online ISBN: 978-1-4302-3934-5
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