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The New Landscape

The Merger of Sales, Marketing, and Customer Service and How Technology Facilitates the Change
  • Jonathan London
  • Martin Lucas

Abstract

While the sales cycle itself hasn’t changed much over time, the context for selling and who does what and when absolutely has. In the training and consulting that we conduct, we are continually surprised by one simple observation:

Salespeople do not understand or take advantage of their position of power.

Keywords

Customer Service Customer Experience Internal Customer Touch Point Sales Unit 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Jonathan London and Martin Lucas 2012

Authors and Affiliations

  • Jonathan London
  • Martin Lucas

There are no affiliations available

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