Abstract
Martin and I both come from sales environments that use technology to sell, so we have a particular interest in how technology enables salespeople and organizations. We also recognized that too many of them were either not using technology to help them improve results or they were using it improperly.
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© 2012 Jonathan London and Martin Lucas
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London, J., Lucas, M. (2012). Technology Is Changing Selling. In: Using Technology to Sell. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3934-5_1
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DOI: https://doi.org/10.1007/978-1-4302-3934-5_1
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3933-8
Online ISBN: 978-1-4302-3934-5
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