Abstract
This chapter will focus on the development of a consistent, compelling message of need for your organization. While the content of your message will inevitably vary based on your institutions goals and mission, there are still some basic guiding principles for how to construct an effective message.
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© 2011 Jeffrey David Stauch
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Stauch, J.D. (2011). Crafting Your Message. In: Effective Frontline Fundraising. Apress. https://doi.org/10.1007/978-1-4302-3901-7_7
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DOI: https://doi.org/10.1007/978-1-4302-3901-7_7
Publisher Name: Apress
Print ISBN: 978-1-4302-3900-0
Online ISBN: 978-1-4302-3901-7
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