User Experience Differentiation and Strategy

  • Timothy Wood


The first two chapters of this book were dedicated almost entirely to understanding the nature of iOS at a detailed level. Knowing the rationale for a particular interaction is just as important as understanding its mechanics. The review of the HIG and the deconstruction of the mechanics of iOS give you a solid, baseline understanding of the type of experience that Apple wants to deliver to their users. The mere existence of the HIG tells us that Apple places a high priority on raising the level of execution for iOS applications, with the intention that third-party developers will meet the high expectations of Apple’s users.


User Experience Product Family User Persona Core Interaction Feature Road 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Timothy Wood 2011

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  • Timothy Wood

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