Use the Work Breakdown Structure to Identify All the Work
What is Marty looking for? She has been asked to build a model that will describe how the Marketing Department will conduct campaigns in the future. This model is basically a schedule template. The model will describe what things you do to start a campaign, determine the audience, work with vendors, analyze the market, gather metrics, etc. You can easily see that the results of Marty’s effort will be a schedule template describing all of the activities required to create, launch, and track a marketing campaign.
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