Use the Work Breakdown Structure to Identify All the Work

  • Tom Mochal
  • Jeff Mochal

Abstract

What is Marty looking for? She has been asked to build a model that will describe how the Marketing Department will conduct campaigns in the future. This model is basically a schedule template. The model will describe what things you do to start a campaign, determine the audience, work with vendors, analyze the market, gather metrics, etc. You can easily see that the results of Marty’s effort will be a schedule template describing all of the activities required to create, launch, and track a marketing campaign.

Keywords

Marketing Candy 

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Copyright information

© Tom Mochal and Jeff Mochal 2011

Authors and Affiliations

  • Tom Mochal
  • Jeff Mochal

There are no affiliations available

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