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Use the Work Breakdown Structure to Identify All the Work

  • Tom Mochal
  • Jeff Mochal

Abstract

What is Marty looking for? She has been asked to build a model that will describe how the Marketing Department will conduct campaigns in the future. This model is basically a schedule template. The model will describe what things you do to start a campaign, determine the audience, work with vendors, analyze the market, gather metrics, etc. You can easily see that the results of Marty’s effort will be a schedule template describing all of the activities required to create, launch, and track a marketing campaign.

Keywords

Generic Role Peanut Butter Marketing Campaign Work Package Generic Schedule 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Tom Mochal and Jeff Mochal 2011

Authors and Affiliations

  • Tom Mochal
  • Jeff Mochal

There are no affiliations available

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