Abstract
Susan Credle joined Leo Burnett (www.leoburnett.us)—the agency responsible for such iconic characters as Tony the Tiger, Morris the Cat, the Jolly Green Giant, and the Marlboro Man—as the agency’s chief creative officer in September 2009. Her career began, upon graduation from the University of North Carolina Chapel Hill, at BBDO NewYork. Over her 24 years at BBDO, she rose from a receptionist to ultimately become executive creative director and a member of the BBDO New York board of directors.Throughout her tenure at BBDO, she created award-winning work for big-name brands like M&M/Mars, AT&T, Pepsi, FedEx, and Visa.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2012 Tracy Tuten
About this chapter
Cite this chapter
Tuten, T. (2012). Susan Credle. In: Advertisers at Work. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3829-4_5
Download citation
DOI: https://doi.org/10.1007/978-1-4302-3829-4_5
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3828-7
Online ISBN: 978-1-4302-3829-4
eBook Packages: Business and EconomicsBusiness and Management (R0)Apress Access Books