Jayanta Jenkins is global creative director with TBWA/Chiat/Day ( www.tbwachiat.com ), the agency known for the iconic 1984 Apple ad, where he is responsible for managing and creating the global integrated marketing communications for Gatorade. A graduate of Virginia Commonwealth University (VCU) with a BFA in fashion art and advertising, Jenkins began his advertising career at The Martin Agency in Richmond,Virginia, and then went on to work atWieden+Kennedy in Portland, Amsterdam, and Tokyo, where he created and produced integrated campaigns for Nike Basketball, Nike Running, EA Sports, Powerade, Lebron James, and Amazon.uk. His work has been awarded at Cannes, One Show, and the Communication Arts Annuals, among others. His portfolio and blog live at www.freshistheword.com
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