CFO Techniques pp 245-250 | Cite as

The Most Important Statement: Cash Flow

  • Marina Guzik


Anyone who is required by their professional duties to review financial statements of different companies in order to evaluate their performance— investment analysts, lenders, D&B rating experts and other credit specialists, and all accounting professors and members of various standards boards—will tell you that you can gather more valuable information about a company’s health from its cash flow statements than from any other part of the standard financial reporting package. This recognition of the report’s importance is grounded in the same reasoning that places treasury management (discussed in Part 4 of this book) higher on my priority list than conventional accounting issues: having grand revenue volumes and booking impressive net incomes does not guarantee that a company will have sufficient funds tomorrow to pay its payroll tax obligations or rent.


Cash Flow Income Statement Cash Inflow Unearned Income Cash Flow Statement 
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© Marina Guzik 2011

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  • Marina Guzik

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