CFO Techniques pp 215-222 | Cite as

The Importance of Segmental Analysis

  • Marina Guzik


Most businesses are complex and comprised of various distinct operational sectors, or deal with different products or services, or conduct business in different regions. And that’s an excellent thing—the more diversified the enterprise, the higher its chances for survival. I am a big proponent of various diversification strategies. However, when it comes to performance evaluation, diversification creates an additional important angle that cannot be overlooked.


Cost Driver Business Intelligence Segmental Analysis Diversification Strategy Operational Staff 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Marina Guzik 2011

Authors and Affiliations

  • Marina Guzik

There are no affiliations available

Personalised recommendations