CFO Techniques pp 215-222 | Cite as

The Importance of Segmental Analysis

  • Marina Guzik


Most businesses are complex and comprised of various distinct operational sectors, or deal with different products or services, or conduct business in different regions. And that’s an excellent thing—the more diversified the enterprise, the higher its chances for survival. I am a big proponent of various diversification strategies. However, when it comes to performance evaluation, diversification creates an additional important angle that cannot be overlooked.


Cost Driver Business Intelligence Segmental Analysis Diversification Strategy Operational Staff 


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Copyright information

© Marina Guzik 2011

Authors and Affiliations

  • Marina Guzik

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