In 1997, I was asked to take part in a focus group initiated by, as the invitation suggested, a “large financial organization,” for a discussion on treasury services. It did not take the participants too long to figure out that besides everyone’s involvement with cash management, the only other thing we had in common was that we were Bank of America clients. This was a time when direct modem dialing into the bank’s treasury portal in order to access your balances and initiate wire transfers was considered a cutting-edge service— many of our colleagues were still faxing their wire requests. But the moderator’s main task was to survey our willingness to go a step further. Would we feel comfortable forgoing our beloved dial-up connections and get to our accounts over the World Wide Web? Really? Just like that—go onto Internet Explorer, and enter a web address and login? We debated the possibility for four hours.
KeywordsExpense Conglomerate Dial Clarification Fargo
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