Executing the Initial CRM Implementation

  • Scott Kostojohn
  • Mathew Johnson
  • Brian Paulen

Abstract

In the previous chapter, we have provided you with the steps necessary to plan the initial project of your CRM program. Not all of the outlined tools and methods are useful in all situations; ultimately, you will find the items that make sense for you to use based on your organization and the complexity of your planned implementation.

Keywords

Migration Marketing Expense Product Line Lost 

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Copyright information

© Scott Kostojohn, Mathew Johnson, and Brian Paulen 2011

Authors and Affiliations

  • Scott Kostojohn
  • Mathew Johnson
  • Brian Paulen

There are no affiliations available

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