Abstract
Through this point in the book, we have discussed some of the items that will dramatically impact the success of your CRM program. Keeping the components of a successful CRM program in mind as you and your team work through the initial stages of a CRM implementation will allow you to focus on the task at hand.
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© 2011 Scott Kostojohn, Mathew Johnson, and Brian Paulen
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Kostojohn, S., Johnson, M., Paulen, B. (2011). Planning the Initial CRM Implementation. In: CRM Fundamentals. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4302-3591-0_5
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DOI: https://doi.org/10.1007/978-1-4302-3591-0_5
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4302-3590-3
Online ISBN: 978-1-4302-3591-0
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